Terms of participation – Catmodel Contest 2023

By taking part in our “Catmodel” competition, the user accepts these terms of participation.

  1. The organiser of the competition is LucyBalu GmbH (Hellabrunner Str. 30, 81543 Munich, Germany).
  2. Entries for the stated campaign close on 18 June 2023 at 23:59.
  3. Participation is open to persons resident in Germany, Austria or Switzerland who have reached the age of 18.
  4. Only one entry per person is permitted. In a multi-cat household, this means choosing one cat.
  5. The exchange of information and notification of winners take place primarily by email, but also on our Instagram channel @lucybalu_catmodel.
  6. Eligible to win are those who submitted an entry to LucyBalu between 15 May 2023 and 18 June 2023 (23:59).
  7. By entering the contest, participants agree that the images they submit may be published on the @lucybalu_catmodel account if they make the shortlist.
  8. Only entries that meet our specified rules are admitted to the contest. These rules are set by filters in the entry tool.
  9. The auditions start on 19 June 2023. This year, participants have to compete for a place in an influencer team of their choice. The influencer's task is to lead their team to victory. The aim of the auditions is therefore to attract as much attention as possible on social media. The goal is to receive at least 100 likes on a photo. Only then is it possible to reach the next round.
  10. The challenges take place from 26 June 2023 to 2 July 2023. During this phase, participants receive specific tasks and challenges by email which must be completed in order to reach the community voting. This phase also decides which influencer team you end up in. Twelve participants are selected per influencer: eight for the LIVE shoot and four for the HOME shoot.
  11. The community voting takes place between 5 July 2023 and 9 July 2023. All viewers have the opportunity to vote for their favourite cats. A total of three votes can be cast. People taking part in the contest may also cast three votes.
  12. A total of 12 participants can reach the final.
  13. The finals take place on 22 and 23 July 2023. All HOME shoot entrants are sent a briefing and products to their home, have to demonstrate their skills and photograph a potential cover image for the “geliebte Katze” magazine. The LIVE shoot takes place on two separate days. Each participant is assigned their own slot.
  14. LucyBalu GmbH does not cover any travel or accommodation costs.
  15. The finalists and the winner are selected and announced on World Cat Day, 8 August 2023. The final image is selected primarily by the team of “geliebte Katze” magazine and the LucyBalu team.
  16. LucyBalu receives the right to reproduce, distribute, link, exhibit and publicly display all material produced for the final of this contest, stating the participant's name, without any restriction as to content and for the benefit of LucyBalu, without any claim arising on the part of the participant. This grant of rights includes in particular the use of the material for the following purposes, whereby the list is only illustrative and not exhaustive: advertising in and via online media including the (mobile) internet, emails, apps, social networks, forums and blogs of LucyBalu.
  17. All entrants automatically take part in a prize draw (with the exception of the 12 people who make it to the final). Vouchers with a total value of €300 are drawn.
  18. Communication about the contest between participants and LucyBalu takes place by email as well as via Instagram/TikTok.
  19. Participation in the contest, and in the LIVE shoot in particular, is at your own risk. LucyBalu accepts no liability for participants' cat(s).
  20. Participation in the LIVE shoot is only permitted if the cat(s) quickly feel comfortable in unfamiliar surroundings.
  1. Recourse to the courts is excluded.
  2. Participation via competition clubs, automated services or other service providers is not permitted.
  3. The data provided by the participant is processed for the duration of the campaign and deleted once the campaign has been finally settled, unless retention periods or limitation periods prevent this. Further information on how we process the personal data you provide can be found in our privacy policies.
  4. We reserve the right to exclude participants from the competition at any time and without giving reasons if manipulation is suspected. If this concerns a winner who has already been drawn, the prize may be withdrawn retrospectively; a prize that has already been delivered may be reclaimed.
  5. Should individual clauses be or become invalid, the validity of the remaining clauses remains unaffected. German law applies to the relationship of use between the participant and LucyBalu.
  6. We reserve the right to end the competition in whole or in part at any time, including without observing any notice period. This applies in particular if proper execution cannot be guaranteed for technical reasons (e.g. manipulation) or legal reasons (e.g. prohibition by Facebook or Instagram).
  7. This campaign is in no way connected to Facebook or Instagram and is in no way sponsored, supported or organised by Facebook, Instagram or TikTok. By taking part in this competition, all participants release Facebook and Instagram from any claims or liability in connection with the competition. Facebook, Instagram and TikTok are not available as contacts for the competition.