{"title":"New products","description":"","products":[{"product_id":"kratzsaeule-paperpole","title":"PAPERPOLE scratching post","description":"\u003cp\u003e\u003cstrong\u003eDance, baby, dance!\u003c\/strong\u003e The PAPERPOLE gives your cat plenty of room to let loose. 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Recommended for cats weighing 3 kg or more.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: left;\"\u003e\u003cb\u003eStylishly understated.\u003c\/b\u003e Slim, lightweight, and minimalist in design – WILLY sits comfortably and looks so good you'll want to see it more often.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat we love about it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWILLY combines function, comfort, and an unobtrusive design – just what we want for modern cats. And with the clever emergency capsule, you simply feel a little bit safer.\u003c\/p\u003e","brand":"LucyBalu","offers":[{"title":"Sand","offer_id":55885824950537,"sku":"LB-Willy-S","price":16.9,"currency_code":"EUR","in_stock":true},{"title":"Black","offer_id":55885824885001,"sku":"LB-Willy-B","price":16.9,"currency_code":"EUR","in_stock":true},{"title":"Anthracite","offer_id":55885824917769,"sku":"LB-Willy-A","price":16.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0152\/2696\/2006\/files\/katzen-halsband-mit-notfallkapsel-kontaktdaten-sand.jpg?v=1766403311"},{"product_id":"pure-katzensnacks-6er-bundle-1","title":"PURE cat snacks 6-pack bundle","description":"\u003c!--StartFragment--\u003e\u003c!--StartFragment--\u003e\n\u003cp data-end=\"156\" data-start=\"116\"\u003e\u003cstrong data-end=\"154\" data-start=\"120\"\u003eHonestly delicious – simply chicken, duck and salmon.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"350\" data-start=\"157\"\u003eThe PURE Cat Snacks 6-Pack Bundle is made from 100% freeze-dried meat – with absolutely no additives, but full of flavor. A natural snack in between meals that even sensitive cats will love.\u003c\/p\u003e\n\u003ch5 data-end=\"375\" data-start=\"357\"\u003e\u003cstrong data-end=\"375\" data-start=\"361\"\u003eHighlights\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli data-end=\"513\" data-start=\"377\"\u003e\n\u003cstrong data-end=\"392\" data-start=\"377\"\u003e100% meat.\u0026nbsp;\u003c\/strong\u003ePure chicken fillet (2x), duck meat (2x) and salmon (2x) – natural, with no grains, sugar or artificial additives. As pure as a snack can be.\u003c\/li\u003e\n\u003cli data-end=\"647\" data-start=\"515\"\u003e\n\u003cstrong data-end=\"546\" data-start=\"515\"\u003eGently freeze-dried. \u003c\/strong\u003eThanks to the special drying process, flavor, texture and nutrients are optimally preserved.\u003c\/li\u003e\n\u003cli data-end=\"790\" data-start=\"649\"\u003e\n\u003cstrong data-end=\"673\" data-start=\"649\"\u003eLight \u0026amp; easy to digest. \u003c\/strong\u003eLean meat provides energy while being especially well tolerated – even by sensitive cat stomachs.\u003c\/li\u003e\n\u003cli data-end=\"915\" data-start=\"792\"\u003e\n\u003cstrong data-end=\"816\" data-start=\"792\"\u003ePerfectly portioned. \u003c\/strong\u003eThe small bites are ideal for rewarding, pampering or motivating active moments.\u003c\/li\u003e\n\u003cli data-end=\"1049\" data-start=\"917\"\u003e\n\u003cstrong data-end=\"937\" data-start=\"917\"\u003eHealthy enjoyment. \u003c\/strong\u003eAn honest snack without frills – for everyone who values natural ingredients and real quality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1085\" data-start=\"1056\"\u003e\u003cstrong data-end=\"1083\" data-start=\"1060\"\u003eWhat we love about it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1227\" data-start=\"1086\"\u003ePURE is the cat snack where you know what’s inside – and what’s not. 100% meat, 0% compromises. 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This allows the brush to glide smoothly through the coat.\u003c\/li\u003e\n\u003cli data-end=\"194\" data-start=\"149\" data-section-id=\"1sudg5m\"\u003e \u003cstrong data-end=\"682\" data-start=\"654\"\u003eErgonomic wooden handle. \u003c\/strong\u003eThe beechwood handle sits comfortably in the hand and enables relaxed brushing from the wrist.\u003c\/li\u003e\n\u003cli data-end=\"194\" data-start=\"149\" data-section-id=\"1sudg5m\"\u003e \u003cstrong data-end=\"832\" data-start=\"799\"\u003eSuitable for many coat types. \u003c\/strong\u003eWhether short, medium, or long fur – FURRY helps remove loose hair and reduce tangles.\u003c\/li\u003e\n\u003cli data-end=\"194\" data-start=\"149\" data-section-id=\"1sudg5m\"\u003e\n\u003cp data-end=\"1077\" data-start=\"949\"\u003e\u003cstrong data-end=\"978\" data-start=\"949\"\u003eLess hair at home. \u003c\/strong\u003eRegular brushing removes loose undercoat before it ends up on sofas, clothing, or carpets.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhat we love about it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFURRY makes grooming easy. Natural wood, gentle pins, and a thoughtful design ensure brushing stays comfortable for both cat and human.\u003c\/p\u003e","brand":"LucyBalu","offers":[{"title":"Default Title","offer_id":56882200084745,"sku":"LB-Furry","price":13.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0152\/2696\/2006\/files\/katze-mit-katzen-buerste-fellpflege-unterwolle.jpg?v=1774280496"},{"product_id":"clicker-trainings-klicker-2er-set","title":"CLICKER training clicker | set of 2","description":"\u003cp\u003e\u003cstrong\u003eCLICKER – the sound that clicks.\u003c\/strong\u003e One click, one treat, one aha moment. 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And it's even fun.\u003cbr\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAlways with you.\u003c\/strong\u003e Thanks to the lanyard with adjustable loop, you always have the clicker within reach – no searching, no dropping.\u003cbr\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLight \u0026amp; robust.\u003c\/strong\u003e Compact construction made of plastic and metal – easily withstands training sessions and life in your pocket.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTwo is better than one.\u003c\/strong\u003e The set includes two clickers (lilac \u0026amp; taupe) – for home, on the go, or as a backup.\u003cbr\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhat we love about it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBecause one small click makes a big difference. 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It's a playground for cats to scratch, hide, explore and play – modular, well thought-out and a lot of fun.\u003c\/p\u003e\n\u003ch5\u003eHighlights\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e3-in-1 play world.\u003c\/strong\u003e Scratching cave, brain-teaser toy, and a two-part scratching module in one set – for maximum variety in everyday cat life.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eScratching cave with four entrances.\u003c\/strong\u003e The curved shape invites hiding, darting through and watching. And when one side wears out, just flip it over.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMoving brain game.\u003c\/strong\u003e The activity game with an integrated ball feature delivers hunting fun with an extra challenge – the element rotates, making it deliberately trickier for your cat.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFlexible scratching post.\u003c\/strong\u003e The two-part scratching element attaches to smooth surfaces with hook-and-loop tape – e.g. cupboards or walls. Removes without leaving residue.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLasting scratching fun.\u003c\/strong\u003e Made from sturdy corrugated cardboard – a favorite with cats, good for their claws, and even better for your sofa.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhat we love about it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBecause it has everything cats want: hiding, scratching, hunting – all in one modular setup that adapts to your home.\u003c\/p\u003e","brand":"LucyBalu","offers":[{"title":"White","offer_id":57042576769289,"sku":"LB-Playground-N","price":99.0,"currency_code":"EUR","in_stock":true},{"title":"Black ","offer_id":57042576802057,"sku":"LB-Playground-B","price":99.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0152\/2696\/2006\/files\/lucybalu-papp-hoele-kratz-tunnel.jpg?v=1778241074"},{"product_id":"kratzstamm-scratchpole","title":"SCRATCHPOLE Scratching Post","description":"\u003cdiv\u003e\u003cstrong\u003eScratching, in a nutshell\u003c\/strong\u003e. 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Just style.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003ch5\u003eHighlights\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cb\u003e\u003cspan data-contrast=\"none\"\u003ePerfect for stretching\u003c\/span\u003e\u003c\/b\u003e. \u003cspan data-contrast=\"none\"\u003eAt 70 cm tall, SCRATCHPOLE is just the right size for cats\u003c\/span\u003eto enjoy a thorough scratching and stretching ritual.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cb\u003e\u003cspan data-contrast=\"none\"\u003eGenuine sisal carpet\u003c\/span\u003e\u003c\/b\u003e. \u003cspan data-contrast=\"none\"\u003eThe solid wood scratching post is covered with high-quality natural sisal carpet—sturdy, durable, and extremely gentle on the claws\u003c\/span\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cb\u003e\u003cspan data-contrast=\"none\"\u003eStable footing.\u0026nbsp;\u003c\/span\u003e\u003c\/b\u003eThe flat, powder-coated metal base ensures maximum stability without posing a tripping hazard.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cb\u003e\u003cspan data-contrast=\"none\"\u003eFun is guaranteed.\u0026nbsp;\u003c\/span\u003e\u003c\/b\u003eA Knot Ball is attached to the powder-coated metal lid, providing opportunities for spontaneous play and chase sessions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-contrast=\"none\"\u003e\u003cstrong\u003eDesigned to last\u003c\/strong\u003e.If the scratching post does eventually wear out after many scratching sessions, it can easily be replaced\u003c\/span\u003e.\u0026nbsp;\u003cspan data-ccp-props=\"{\u0026quot;335559685\u0026quot;:1200,\u0026quot;335559738\u0026quot;:60}\"\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHere's why we love it:\u0026nbsp;\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSCRATCHPOLE does exactly what a scratching post is supposed to do—and it does it really well. 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